To grow a successful small business, you must spend time on your marketing. Hopefully these tips will help you along the way because it does not matter what type of business you are in, marketing is a key to your success.
However, very few small business owners actually sit down and create a marketing plan for the venture at the beginning.
So in this brief article I want to share what I consider to be the 3 most vital ingredients in any successful marketing plan for a small business.
There is a lot more to small business marketing than these simple tips, but if you just work on these three strategies, It will make a massive difference to your business results.
1. Follow Up
It’s not easy to sell anything to anybody on the first meeting, and even more so if it’s a sizeable purchase. It takes time. People need to trust you. It is important to build trust and it is also important to follow up.
Jay Conrad Levinson, from ‘Guerrilla Marketing’ says that it takes 9 occasions for someone to see your marketing before they become a customer. But most sales people give up after only one or two attempts. You are more likely to win business if you keep following up.
Here is Jay Conrad Levinson’s last interview.
2. Don’t Sell. Serve People Well and Allow Them to Buy
The lifetime value of a customer is not in the first sale. It is when they come back. It is the amount of money he or she spends with you over the duration of your relationship.
It is important to understand this long-term value. Don’t just focus on making a sale. Rather, focus on making a lifetime customer. Sometimes this means talking a potential customer out of an inappropriate purchase. But they will remember and trust you more in the future.
3. The Bottom Line
Your business exists to make a profit!
The fact is that even non-profit enterprises must make a profit to stay in business. It does not matter what type of entity, there are still bills to be paid, other obligations to be met and employees to be paid.
To make a profit you must be making sales. That is why it is important to focus on the on-going relationship and resulting sales rather than just a single sale.
You need a range of customers without being overly reliant on any one, or a small group of customers. If you have too much reliance on a small group of customers your business is vulnerable if they decide to go elsewhere. Focus on developing a good range of customers.
To grow a successful business, you must spend time on your marketing. Hopefully these tips will help you along the way.